Case Study: Shop Direct achieves 84% employee engagement and returns to profitability with Achievers' Employee Success Platform™

Shop Direct Leverages Employee Recognition to Transform Its Business

Shop Direct is a multi-brand UK and Ireland online retailer with about 4,700 on- and offline employees and a legacy dating back to Littlewoods. As the company shifted from catalogue-based shopping to a digital model it faced survival pressures and low morale driven by inconsistent, unfair recognition that left colleagues feeling undervalued.

Partnering with Achievers, Shop Direct launched the Shine recognition platform and a Quarterly Superhero peer-award campaign to align employees with its purpose and values. Adoption soared (97% activation), with 355,000 recognitions and an average of 7.6 recognitions per user per month, awards rising from 8 to 1,000 annually, engagement climbing from 67% to 84%, external recognition for the program, and a return to profitability.

Shop Direct