Case Study: Rogers doubles additional sales with Achievers online rewards

Rogers boosts additional services sales 93% in 6 months with Achievers

Rogers, a leading Canadian telecommunications provider, faced a challenge in motivating its retail fulfillment call center representatives to upsell and cross-sell additional services. After unsuccessful attempts with commission-based incentives, Rogers partnered with Achievers to implement a non-cash incentive program as a new solution.

Achievers provided its online recognition and rewards platform to power the "Rogers Care" program. Representatives earned points redeemable for merchandise and gift cards for each successful upsell, which they could submit directly into the system. This solution drove a 93% increase in sales of additional services within six months, with 69% of reps actively participating. Achievers reported that the program delivered a return on investment within just two months of its launch.

Rogers