Case Study: Horizon Blue Cross Blue Shield of New Jersey achieves lasting recognition engagement with Achievers

Horizon Blue Cross Blue Shield of New Jersey sustains 99% activation with Achievers

Horizon Blue Cross Blue Shield of New Jersey (HBCBSNJ) faced the challenge of keeping its employee recognition program fresh and top-of-mind after initial strong adoption, to prevent participation from plateauing. The company partnered with Achievers and utilized its Recognize platform to evolve the initiative from a managed program into a sustainable part of their culture.

Achievers implemented a campaign-driven strategy for HBCBSNJ, tying recognition to meaningful organizational moments and empowering internal champions to lead execution. This solution resulted in a 99% activation rate, 68% monthly active users, and 43% of employees receiving recognition. The measurable impact included a 10% increase in sent recognition among individual contributors and the formation of lasting recognition habits without constant prompting.

Horizon Blue Cross Blue Shield of New Jersey