Case Study: Genesis Hospitality achieves a 62% increase in suite upsells and award-winning employee engagement with Achievers

Genesis Hospitality - Customer Case Study

Genesis Hospitality operates six full-service hotels across central Canada, including the Victoria Inn chain, Royal Oak Inn and a Best Western, and employs about 900 staff. To drive growth, guest satisfaction and team development, the company needed a way to engage employees and motivate revenue-producing behaviors like suite up-sells and increased restaurant/lounge sales.

Genesis partnered with Achievers to launch GenPoints, an online rewards program that lets employees earn points for referrals, positive guest mentions, milestones and manager-issued spot awards. The program was widely adopted, boosted suite up-sells by 62%, lifted employee engagement (earning awards such as a spot on the 50 Most Engaged Workplaces list) and helped the company improve productivity, safety and cost-conscious behaviors.

Genesis Hospitality