Case Study: General Motors boosts engagement and brings behaviors to life with Achievers

General Motors boosts recognition 300% in 11 weeks with Achievers

General Motors, a global automotive company, faced the challenge of making its new company Behaviors actionable and visible across its 62,000+ salaried employees worldwide. To move these Behaviors from concept into everyday work at scale, GM partnered with the vendor Achievers, leveraging its recognition platform.

Achievers implemented an 11-week managed campaign featuring weekly Behavior spotlights and gamified digital badges to drive peer-to-peer recognition. This solution, focused on intrinsic motivation rather than rewards, led to standout results including 85% engagement among individual contributors and a 300% increase in recognitions sent. The campaign successfully distributed recognition more evenly across all Behaviors, embedding them more deeply into GM's culture.

General Motors