Case Study: General Motors boosts engagement and brings behaviors to life with Achievers

General Motors boosts recognition 300% in 11 weeks with Achievers

General Motors, a global automotive company, faced the challenge of making its new company Behaviors actionable and visible across its 62,000+ salaried employees worldwide. To move these Behaviors from concept into everyday work at scale, GM partnered with the vendor Achievers, leveraging its recognition platform.

Achievers implemented an 11-week managed campaign featuring weekly Behavior spotlights and gamified digital badges to drive peer-to-peer recognition. This solution, focused on intrinsic motivation rather than rewards, led to standout results including 85% engagement among individual contributors and a 300% increase in recognitions sent. The campaign successfully distributed recognition more evenly across all Behaviors, embedding them more deeply into GM's culture.

General Motors

Sandra Garcia

Global Compensation Lead, Global Strategic Initiatives