Case Study: Dofasco boosts engagement 28% and unites a multi‑generational, 90% offline workforce with Achievers' Employee Success Platform

Dofasco Drives Employee Engagement and Unites Multi-Generational and Offline Workforce with Achievers

Dofasco, a 104-year-old subsidiary of ArcelorMittal with more than 5,500 employees, discovered after its first post-2008 survey that workers didn’t feel sufficiently recognized. The company needed a solution to make recognition a core part of its culture, overhaul Years of Service awards, and engage a multi-generational workforce that is 90% offline.

Partnering with Achievers in 2011, Dofasco launched the Thanks a Ton program in 2012, blending social and points-based recognition and letting employees choose service awards from a marketplace. The platform drove over 950 recognitions on day one and 240,000+ overall, lifted engagement scores by 28% in the 2012 resurvey, maintained >90% activation, increased manager visibility through the “Boost” feature, and contributed to multiple employer accolades.

Dofasco