Case Study: Bell accelerates enterprise AI adoption with Achievers recognition

Bell boosts enterprise AI adoption by 62.5% with Achievers

Bell, Canada's largest communications company, faced the challenge of moving artificial intelligence from a strategic priority to widespread, everyday employee adoption. Their hurdle was not access to AI technology, but fostering the confidence and behavior change needed across all business units. Partnering with Achievers and using its Recognize platform, Bell aimed to make AI adoption visible and celebrated.

The solution involved embedding a dedicated AI Adopter recognition module within Bell's internal platform. Achievers helped Bell launch a change management plan that encouraged peer-to-peer recognition for AI use at any stage. This made progress visible and built momentum. The results included a 62.5% increase in enterprise adoption across business units, with over 2,100 recognitions sent and 1.34 million reward points awarded to reinforce the behavior, accelerating AI integration into daily work.

Bell