Case Study: AutoTrader achieves 95% employee activation and a unified culture of recognition with Achievers' Spark

AutoTrader ignites the Spark of employee engagement by partnering with Achievers

AutoTrader, a leading automotive marketplace, faced a fragmented recognition program where each department ran its own initiatives—pizza parties, gift cards and occasional emails—resulting in inconsistent experiences, poor financial and tax tracking, lack of transparency, and a program that didn’t resonate with a changing workforce.

In 2012 AutoTrader partnered with Achievers to build Spark, a tailored online peer-to-peer recognition platform aligned to company values and business objectives. The consolidated, easy-to-use solution added analytics and dashboards, increased adoption without raising budget, and drove culture change—achieving 95% employee activation, embedding recognition in scorecards and policies, and expanding the program into parent company Cox Communications.

Autotrader

Heather Markle

ManagerRewards & Recognition