Case Study: Freshworks boosts enterprise sales velocity and forecast accuracy with Accord

Freshworks grows $50K+ annual prospects by 21% with Accord

Freshworks, a company that builds service software for businesses, faced a challenge in evolving its enterprise sales strategy. As they moved into more complex selling environments, they needed to improve executive relationships, cross-functional collaboration, and revenue predictability. Their initial use of spreadsheets for mutual action plans failed to create the quick customer collaboration needed to close deals faster.

To solve this, Freshworks implemented Accord. The platform created dual accountability with prospects, aligning both teams on key business milestones and transforming Freshworks from a feature-focused vendor into a strategic partner. The results were significant, including a more than 21% growth in prospects spending over $50K annually. Accord also provided measurable improvements in C-level access, sales velocity, win rates, and forecast accuracy.

Freshworks