Case Study: PayPal boosts business services content with Access Marketing Company

PayPal - Customer Case Study

PayPal, the online payments leader, wanted to strengthen its business services content and better engage current and potential partners. To support this goal, PayPal worked with Access Marketing Company to develop marketing content for companies seeking ecommerce payment solutions.

Access Marketing Company initially began with two eBooks and a case study, then expanded the engagement into a full content library across the marketing funnel. Using its Active Content approach, the vendor created promo sheets, presentations, white papers, success stories, eBooks, infographics, and data sheets, giving PayPal a versatile set of assets to attract and engage prospects.

PayPal