Case Study: St Moritz Hotel & Villas achieves dramatic increase in direct online bookings and revenue with Access Hospitality

St Moritz Hotel & Villas - Customer Case Study

St Moritz Hotel & Villas is a 4-star resort in Cornwall with 48 bedrooms, 13 apartments and 34 villas that needed an all-in-one, fully integrated system to drive bookings for accommodation, spa and restaurants. Their old non-responsive booking site had limited functionality (no packages, manual edits or mobile usability), producing low online reservations; they engaged Access Hospitality for a combined solution including Rezlynx PMS, Channel Manager, EPoS, WebSuite, Digital Marketing and PCI Manager.

Access Hospitality delivered a mobile-enabled website and cloud-hosted, integrated systems (Rezlynx, EPoS, channel and marketing tools) that enabled real-time rates, packages/upsells, secure payments and targeted CRM campaigns. The result: more online bookings in the first four months than in the whole previous year, direct bookings rose to ~81% of online reservations (from 20%), bookings increased from 1–2 per week to 3–4 per day, reduced OTA commissions and higher revenue per booking thanks to themed offers and improved reporting and operational flexibility.

St Moritz Hotel & Villas

Simon Bassett

IT Manager