Case Study: Rick Stein Group boosts revenue and increases direct online bookings with Access Hospitality

Rick Stein Group - Customer Case Study

Rick Stein Group, the family-run business behind The Seafood Restaurant and seven accommodation properties, needed a modern reservations and revenue-management system to manage rates, create packages and simplify online bookings. They engaged Access Hospitality to implement a new platform, including Rezlynx PMS, Online Booking Manager (OBM) and PCI Manager, to give the team better control over rates, packages and the online guest experience.

Access Hospitality’s solution enabled dynamic rate rules, easy package and upsell creation, centralised reservations and clearer financial reporting — driving measurable gains: ARR rose 5.4% year-on-year, direct online bookings grew by over 10% year-on-year and now account for more than 40% of bookings, while staff workload from calls declined. The platform also improved cross-selling across properties, helped increase revenue per booking through bundled offers, and proved user-friendly for the team.

Rick Stein Group

Sarah Taylor

Reservations Manager