Case Study: Laura Ashley Hotels achieves 25% online sales growth and centralised management with Access Hospitality

Laura Ashley Hotels - Customer Case Study

Laura Ashley Hotels, part of the MUI group and owner of The Manor Hotel and The Belsfield Hotel, needed a collaborative property management solution to reduce costs and increase revenue. Their challenges included integrating PMS and distribution channel management, centralising management and reporting, expanding OTA distribution to boost online sales, and maximising events and banqueting revenue—leading them to partner with Access Hospitality.

Access Hospitality implemented a cloud-based hospitality management suite—including PMS, Channel & Distribution Manager, PCI Manager, EPOS, Corporate Portal and an Advanced Conference & Banqueting Manager—to centralise operations and reporting. The solution streamlined procedures and support, enabled occupancy-driven rate strategies that raised average daily rates, produced measurable wage/time savings, and helped drive a 25% year‑on‑year increase in online room sales for Laura Ashley Hotels.

Laura Ashley Hotels

Colette Togus

Group Revenue & Distribution Manager