Case Study: Annebrook House Hotel achieves 30% increase in direct bookings with Access Hospitality (Guestline Rezlynx Cloud PMS)

Direct bookings at Annebrook House Hotel skyrocket by 30%, thanks to a revamped two-way integrated strategy

Annebrook House Hotel, a 4-star, 71-room property in Mullingar, had been hampered by an outdated Hotsoft PMS, manual reservation and reporting processes, and limited ability to push live rates to OTAs and its website. To modernize operations and enable real-time selling, Annebrook House Hotel engaged Access Hospitality to deploy a cloud-based property management system, a two-way channel manager and Advanced C&B functionality.

Access Hospitality’s solution delivered remote access to live rates and availability, automated workflows, integrated payments and consolidated reporting, plus two-way rate distribution to OTAs and the hotel website. The changes freed staff from manual tasks, improved upsell and guest communications, and drove a 30% increase in direct bookings along with higher average nightly rate and occupancy — measurable gains Access Hospitality helped the hotel achieve while providing a scalable platform for future growth.

Annebrook House Hotel

Berty Dunne

Proprietor