Case Study: Best Western Plus Hotels boosts revenue and direct bookings with Access Hospitality

Best Western Plus Hotels - Customer Case Study

Best Western Plus Hotels, a 4-star boutique property in Melbourne, needed a certified, cloud-based PMS with a Two‑Way Best Western interface and an intuitive, multi-functional system to manage rates, channels and guest services. Access Hospitality delivered the required solution, implementing Rezlynx PMS along with a Channel Manager, integrated ePOS and the Best Western Two‑Way Interface to meet the hotel’s connectivity and operational needs.

Access Hospitality’s implementation automated reservations into the PMS, streamlined rate and channel management and enabled detailed reporting and targeted marketing. The hotel saw a year‑on‑year uplift in average room rates, reduced manual work and saved staff hours, recovered lost revenue (about $400 during breakfast through ePOS posting) and gained the ability to convert OTA bookers—only 35% of bookings—into direct customers. Regional support from Access Hospitality also ensured prompt, practical assistance.

Best Western Plus Hotels

Helen Williams

General Manager