Case Study: Adnams achieves centralised reservations, higher occupancy and streamlined operations with Access Hospitality's Rezlynx PMS

Adnams Brewery - Customer Case Study

Adnams, a brewery and hospitality group established in 1872 with an estate of over 50 pubs and several hotels, needed a single, consistent system to boost occupancy, drive rates and streamline operations across sites. To achieve a central reservations hub and better reporting and analysis, Adnams engaged Access Hospitality to roll out Rezlynx PMS along with EPoS and LANsync.

Access Hospitality implemented Rezlynx, EPoS and LANsync across Adnams’ properties, centralising bookings, enabling cross‑sell between hotels, simplifying rate rules to lift occupancy and ARR during off‑peak periods, and linking data into CRM and reporting tools. The deployment gave Adnams group‑wide visibility of sales and bookings, faster check‑in with less manual input, improved accountability and easier forecasting—delivering measurable improvements in occupancy, revenue management and operational efficiency.

Adnams

Yvette Geary

Finance Administrator