Case Study: Urban Outfitters reduces online payment fraud and chargebacks with Accertify

Winning the Battle Against Online Payment Fraud

Urban Outfitters, the apparel and lifestyle retailer behind brands like Urban Outfitters, Anthropologie and Free People, faced rising “card‑not‑present” (CNP) fraud and costly chargebacks as online and catalog sales grew. The company needed to tighten fraud controls without harming customer experience or overwhelming its fraud analysts, and to respond quickly to shifting fraud patterns and product‑level targets.

Urban Outfitters implemented Accertify’s Interceptas platform, using its customizable workbench, automated screening, positive/negative files and real‑time chargeback feeds to focus manual reviews and tune rules daily. The solution streamlined analyst workflows, reduced false positives and delivered a 65% reduction in chargebacks while speeding order fulfillment for legitimate customers.

Urban Outfitters

Scott Richard

Contact Center Support Manager