Case Study: Ubisoft achieves up to 75% fraud reduction and protects game integrity with Accertify Fraud Management

Ubisoft reduced fraud up to 75% during certain peak periods and has consistently maintained its chargeback rate below the industry average

Ubisoft, a leading global creator and publisher of video games, faced escalating payment fraud after launching its e-commerce site in 2015. Fraudsters masked geolocation or used stolen and legitimate cards to buy content (often to resell), creating unfair in‑game advantages that undermined game integrity and fair play.

In 2018 Ubisoft renewed and expanded its partnership with Accertify, deploying the Fraud Management platform and Managed Services to quickly configure country‑specific rules, block unauthorized resellers, and maintain constant expert coverage. The solution drove large reductions in fraud and chargebacks (up to 75% in peak periods), kept chargebacks below industry averages, improved analytics and response speed, and enabled effective fraud control with a small, focused team while preparing to add device and behavioral intelligence.

Ubisoft

Sithy Phouchanthavongsa

E-Commerce Fraud Specialist