Case Study: Online Book Retailing Company achieves fewer manual reviews and real-time SKU-level fraud prevention with Accertify Profile Builder

Reduce Manual Reviews and Efficiently Mitigate Fraud Risk by Identifying High-Risk Transaction Patterns in Real-Time

Accertify’s Profile Builder was applied to an online book retailer that processes thousands of transactions daily and relied on standard high‑risk criteria (new releases, best sellers, popular young‑adult series). That approach caused either resource‑draining manual reviews of legitimate orders or missed fraud and chargebacks when unpredictable SKU‑level patterns emerged, producing unexpected spikes in review rates.

Profile Builder provides real‑time monitoring and aggregation at the SKU (or any entity) level and lets merchants create custom rule sets that automatically adjust item risk scores. This enabled instant detection of emerging fraud patterns, reduced unnecessary manual reviews, lowered the cost of fraud, and turned large volumes of data into actionable intelligence for more efficient risk mitigation.