Case Study: North American Online Retailer achieves major reduction in fraud losses and improved fraud management with Accertify

Online Retailer Uses New Fraud Detection Systems To Cut Fraud Loss Rates

A large North American online retailer struggled with rising fraud costs and an unscalable, manual review process. Its legacy fraud system (deployed in 2001) used a limited rule engine, required analysts to pull data from eight systems, and still let many fraudulent orders slip through—forcing the team to cancel more than $100,000 in approved orders each month and constraining growth.

The retailer implemented a phased deployment of Accertify with iovation device fingerprinting, added flexible, multi-field rules, and adopted a single-screen case review interface and analyst dashboard (enabling remote work). These changes improved detection and efficiency, let the team absorb chargebacks and collections without adding staff, and drove fraud losses down from a peak of $2 million in 2001 to $180,000 in 2010.