Accertify
36 Case Studies
A Accertify Case Study
MATCHESFASHION.COM is a London-based luxury retailer (founded 1987) that expanded online in 2007 and now drives 75% of revenue through eCommerce, with an average order value over £500. Rapid online growth brought a surge in international fraud, rising chargebacks and the need to reject new customers; the retailer’s legacy fraud system was slow to update, leaving the team unable to react quickly to new threats.
MATCHESFASHION.COM deployed Accertify Fraud Management (live September 2013) with extensive data elements, flexible real-time rules, powerful link-search and Accertify’s professional and managed services for 24/7 support. Results included an 83% reduction in chargebacks in year one, about a 40% cut in false positives and in orders held for manual review (speeding fulfillment), faster, deeper fraud analysis, more efficient use of fraud-team time and continuous coverage during peak periods.
Fiona Greiner
Chief Financial Officer