Case Study: Marks & Spencer reduces fraud and delivers a 99.98% frictionless checkout with Accertify SCA Optimization

Marks & Spencer reduces fraud by 55% with Accertify

British retailer Marks and Spencer faced the challenge of adapting to new Strong Customer Authentication (SCA) regulations, which risked increased customer friction and transaction rejections. They partnered with the vendor Accertify and its SCA optimization solution to navigate these requirements while maintaining a seamless checkout.

Accertify implemented its SCA optimisation solution, utilizing Transaction Risk Analysis exemptions after a successful silent-mode trial. This solution worked alongside their existing fraud screening. The results provided a frictionless payment journey for 99.98% of customers and enabled Marks and Spencer to reduce fraud by 55% compared to their pre-SCA fraud rate.

Marks and Spencer