Case Study: JustGiving achieves stronger fraud prevention and trust with Accertify

JustGiving drives card testing to zero with Accertify while maintaining a 99% acceptance rate

JustGiving, the UK's leading online fundraising platform, faced the challenge of protecting donor trust and scaling its operations as fraudulent activities like card testing and money laundering increased. Their manual review processes could not keep pace, creating a bottleneck that risked undermining the platform. They partnered with Accertify and implemented its More Yes platform to enable real-time, data-driven fraud prevention.

By using Accertify's adaptive intelligence and shared consortium data, JustGiving shifted to a real-time decisioning model. This solution delivered a 90% fraud prevention rate by value while maintaining a 99% acceptance rate for genuine transactions. Accertify helped drive card testing attempts to zero, reduce friction for donors, and assist in meeting regulatory obligations over their 10+ year partnership.

JustGiving