Case Study: JTB (Japan’s largest travel agency) cuts credit card fraud by more than 75% in one month with Accertify

JTB Reduces Credit Card Fraud by 75% with Accertify

JTB, Japan’s largest travel agency (founded 1912 with a global network of offices), had seen rising online credit card fraud since 2018—at one point costing about 1% of monthly sales and affecting airline and package travel bookings—despite implementing measures like 3D Secure. The growing problem prompted JTB to seek a dedicated fraud detection system.

After evaluating five vendors, JTB implemented Accertify’s fraud detection solution (in collaboration with the travel-industry JIRSTA consortium); deployment was smooth and Accertify’s Link Search improved detection efficiency. Within a month JTB reduced fraud on Japanese domestic package travel by over 75% (Aug–Sep 2023), achieved near‑complete screening of cases, gained actionable pattern insights to create rules, and now covers domestic and international products with a two-person team.

JTB

Junko Someya

Sales Management Department Web Sales Business Division