Case Study: Greyhound achieves 90% reduction in online fraud and rapid ROI with Accertify Managed Solutions

Greyhound is Driving Online Fraud off Its Highway with Accertify® Managed Solutions

Greyhound Lines, North America’s largest intercity bus operator, faced a surge in e‑ticket fraud as criminals used stolen cards to buy and resell tickets, driving chargebacks from about $2M in 2010 to $4.5M in 2012 and pushing its chargeback rate near 1%. With chargebacks processed manually and no effective fraud management in place, Greyhound needed an automated, comprehensive solution to protect revenue and avoid card‑brand penalties.

Greyhound engaged Accertify’s managed services and deployed a staged suite—including Fraud Management, Chargeback Management and a Payment Gateway—starting with website protections in January 2013. The program cut online fraud chargebacks by 90% in seven months, reduced overall chargebacks 59% since April 2013, delivered ROI in four months (on track for an estimated $884K annual benefit), helped avoid card‑brand fees, and freed seats for legitimate customers.

Greyhound

Kelli Osborn

Sr. Analyst, Credit Card Accounting