Case Study: easyJet achieves 39% reduction in fraud loss on revenue with Accertify Fraud Management

easyJet Uses Fraud Screening by Accertify and Cuts Fraud Loss on Revenue by 39%

easyJet, Europe’s largest low-cost airline with over 60 million annual passengers and £4.3 billion in 2013 revenue, faced rising card-not-present fraud as bookings moved online. The Revenue Protection team had reached diminishing returns with an early fraud tool and needed a faster, more flexible analytics platform that staff could tune themselves without IT intervention—while protecting legitimate customers.

easyJet selected Accertify in December 2011 and went live in April 2012, implementing customizable rules, predictive modeling with Accertify’s Decision Sciences team, and 24/7 managed review support. The solution cut fraud loss on revenue by 29% in the first year and by 39% year-to-date in the second, reduced manual review workload (manual referrals/reviews fell roughly 47–61%), and improved analyst efficiency and customer throughput.

easyJet

Kevin Doyle

Revenue Protection Manager