Case Study: The Carphone Warehouse achieves reduced fraud and increased revenue with Accertify

Accertify Helps the Carphone Warehouse Reduce Fraud, Increase Revenues and Keep Customers Coming Back

Best Buy Europe, trading as The Carphone Warehouse, is a leading mobile communications retailer with more than 2,400 stores and £3.5 billion in sales. After the rollout of Chip and PIN shifted fraud to card-not-present channels, the retailer needed a more flexible, data‑driven fraud-prevention solution to reduce fraud without increasing lost sales.

In October 2010 the company implemented Accertify’s Interceptas platform, using its advanced rules engine, positive/negative lists, automation and authentication tools. Within 22 weeks chargebacks fell by more than 50%, average transaction value rose 13%, the share of orders processed without manual review increased 12%, four FTEs were redeployed, and customer experience and revenues improved.

The Carphone Warehouse

Philip Mead

Head of Fraud and Loss Prevention