Case Study: Bazaarvoice achieves authentic online word-of-mouth with Accertify Fraud Management

Accertify Fraud Solution Lets Bazaarvoice Declare Authenticity of Online Word-of-Mouth

Bazaarvoice helps brands capture and syndicate customer reviews and social conversations for more than 1,800 clients, but faced a growing problem with fraudulently submitted user-generated content that could harm clients’ reputations and sales. The company needed a proactive, scalable way to verify that reviewers had genuine experiences and to stop fake promotion or demotion across client sites.

Bazaarvoice deployed Accertify’s SaaS fraud-management solution — including device identification and dozens of policy-driven analytics — in under a month to automate real-time vetting. The system flagged more than 17,000 fraudulent pieces in the first 90 days, produced a fraud-hit rate 3–4 times higher than typical retail/financial benchmarks, sped approval from days to near-instant for most posts, and provided cross-client visibility to prevent brand‑weakening content.

Bazaarvoice

Jim Houlihan

Director of Authenticity