Case Study: United Airlines achieves 40%+ increase in win rate with Accertify Fraud Management

Accertify Fraud Management increased United Airlines win rate by more than 40%

United Airlines, a major global carrier headquartered in Chicago, faced heavy online fraud—an industrywide problem that makes aviation a target for a large share of fraudulent transactions. The airline needed a single, cohesive solution to manage both fraud prevention and chargebacks because most vendors required separate systems and processes.

Since partnering with Accertify in 2014, United adopted a unified fraud and disputes platform with outsourced manual review, expanded coverage across card‑not‑present sales, PNRs and ancillary products, and account‑takeover detection, enabling a streamlined accept/reject model. The solution increased United’s dispute win rate by more than 40% and helped recover about 40% more revenue than its prior in‑house approach (based on 2022 client data), culminating in a five‑year renewal in 2022.

United Airlines

Stacie Langham

Sr. Manager of Fraud Prevention and Disputes