Case Study: Vidyard achieves its best virtual event yet with Accelevents

Powerful Accelevents/Marketo integration and strong attendee engagement makes Vidyard’s October 2021 virtual event best one yet

Vidyard, a technology company, ran its Fast Forward Virtual Summit as a virtual event and needed a better way to manage attendee data and improve the attendee experience. Their previous platform required manual Marketo entry, created breakpoints in the data flow to Salesforce, and made it difficult for attendees to move between sessions or interact meaningfully, especially at scale with 4,800 registrants.

Accelevents provided Vidyard with a Marketo integration, easier event setup, and a more intuitive virtual event environment with networking, chat, Q&A, downloadable content, and embedded product experiences. The result was Vidyard’s smoothest virtual event yet, with much higher engagement, immediate support, richer analytics for audience segmentation and lead nurturing, and continued post-event content access for up to 30 days.

Vidyard

Tyler Lessard

Vice President of Marketing