Case Study: Yankee Candle achieves higher add-to-cart and conversion rates with AB Tasty

Yankee Candle boosts product detail page add to cart 7% with AB Tasty

Yankee Candle worked with their CRO partner, CXperts, to address a challenge on their website. A user study revealed an opportunity to improve the usability of category page filters and streamline the pages to boost product discovery. They partnered with AB Tasty to test these improvements using the vendor's A/B testing platform.

CXperts and Yankee Candle used AB Tasty to test several streamlined filter designs. The winning variant improved filter organization and visibility, which led to significant uplifts. The test resulted in a 3% increase in conversion rate, a 3% rise in category page add-to-carts, and a 7% boost in product detail page add-to-carts, validating the user research with quantitative results from AB Tasty's platform.

Yankee Candle