Case Study: Motorpoint improves car buyer journeys and conversion with AB Tasty

Motorpoint boosts leads and funnel performance with AB Tasty

Motorpoint, the UK's leading independent retailer of nearly new and used cars, sought to fine-tune its digital customer experience to improve performance and support smarter decision-making. To achieve this, the company partnered with optimization vendor AB Tasty.

Using AB Tasty's user-friendly platform, Motorpoint's non-technical teams implemented simple yet effective tests, such as repositioning content and changing button labels. This solution led to a measurable increase in lead generation and improved funnel performance. AB Tasty also streamlined internal processes, enabling faster decision-making and continuous learning without burdening the engineering team.

Motorpoint