AB Tasty
121 Case Studies
Case Study: La Fée Maraboutée boosts revenue and add-to-cart rates with AB Tasty Search
A AB Tasty Case Study
La Fée Maraboutée boosts revenue per user 11.7% with AB Tasty
La Fée Maraboutée, a prominent French women's ready-to-wear brand, faced a challenge with its native Shopify search function. While visually on-brand, the search lacked typo tolerance and semantic understanding, leading to poor results and friction for shoppers trying to find products.
AB Tasty implemented a search campaign using AB Tasty Search, which replicated the original design but added advanced typo handling and semantic capabilities. This solution led to an immediate and significant uplift, including an 11.7% increase in revenue per user and a 9.4% increase in add-to-cart rates.
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