Case Study: Booking.com boosts mobile registration clicks with AB Tasty

Booking.com boosts mobile registration clicks by 36% with AB Tasty

Booking.com, a major online travel marketplace, aimed to optimize its Partner Hub platform for accommodation partners. With nearly half of the traffic coming from mobile devices, the Platform Experience team faced the specific challenge of improving the mobile registration process to boost partner sign-ups. They partnered with experimentation platform AB Tasty to conduct data-driven A/B tests and identify high-impact improvements.

The solution implemented with AB Tasty involved a structured experimentation strategy, including a key test that introduced a sticky call-to-action bar on the mobile "Join now" page. AB Tasty provided hands-on support for test setup and execution, helping the team validate ideas efficiently. This specific change resulted in a significant 36% increase in clicks to start registration on mobile. Additional testing on CTA copy further refined performance, demonstrating how data-led experimentation drove measurable growth for the Partner Hub.

Booking.com