Case Study: Attraction Tickets boosts conversions with AB Tasty Adaptive Search

Attraction Tickets boosts conversion rate by 41.46% with AB Tasty

Attraction Tickets, a company that sells tickets to global attractions, partnered with AB Tasty to improve its online customer experience. Their challenge was an ineffective search function that provided no suggestions until a user began typing, which limited product discovery and negatively impacted conversion rates.

AB Tasty implemented its Adaptive Search solution to overhaul the experience. It provided instant, relevant keyword suggestions and prioritized recent searches for returning users. This led to significant uplifts, including a 41.46% increase in conversion rate and a 21.98% increase in add-to-basket rate, demonstrating a substantial positive impact on user engagement and revenue.

Attraction Tickets