Case Study: Air Europa boosts mobile conversion and customer satisfaction with AB Tasty

Air Europa boosts booking flow conversion by 9% with AB Tasty

Air Europa, a growing airline with a mobile-first audience, faced the challenge of optimizing its digital customer journey to boost conversions and ticket value during a period of rapid expansion. To create a seamless and intuitive experience, they partnered with AB Tasty to implement a comprehensive experimentation and optimization strategy.

AB Tasty enabled Air Europa to adopt a data-driven experimentation methodology, running approximately 500 tests in a single year with a focus on streamlining the mobile booking flow. This solution led to significant results, including a +9% increase in conversion at the flight summary step, a +5% uplift at the passenger form, and an improvement in customer satisfaction from 81% to 87%. The partnership with AB Tasty transformed the airline's digital optimization approach, achieving measurable uplifts and embedding a culture of continuous improvement.

Air Europa