Case Study: Accu achieves stronger e-commerce conversions with AB Tasty experimentation

ACCU boosts conversions with AB Tasty in one year

ACCU, a global e-commerce business supplying precision engineering components, sought to create the best possible online experience by making customer-focused improvements grounded in real insights. To build a data-led experimentation program, they partnered with vendor AB Tasty and its digital agency partner REO.

AB Tasty provided the platform and AI agent Evi to implement a focused testing program on key areas like product pages and checkout. Solutions included visual cues for pricing breaks and personalized experiences, leading to a noticeable increase in add-to-carts and overall conversions. Within a year, AB Tasty helped ACCU build a strong experimentation foundation, delivering valuable UX improvements and meaningful business results.

ACCU