Case Study: Sleep in Heavenly Peace Raises $32,254 with A-Train Marketing

A A-Train Marketing Case Study

Preview of the Sleep in Heavenly Peace Case Study

Sleep in Heavenly Peace raises $32,254 with A-Train Marketing

Sleep in Heavenly Peace faced the challenge of standing out during the busy holiday fundraising season with limited time and resources. They partnered with A-Train Marketing to create a campaign that would connect with donors and be usable by both national and local chapters.

A-Train Marketing developed a strategic campaign launched after Giving Tuesday, featuring a compelling narrative and a series of visuals shared on social media. This approach by A-Train resulted in $32,254 in donations from 115 donors, achieving a 39.5% email open rate and a 23.96% conversion rate.


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