Case Study: Sleep in Heavenly Peace achieves $20K+ in donations with A-Train Marketing's Google Ad Grant optimization

Sleep in Heavenly Peace drives $20K in donations with A-Train Marketing

The nonprofit Sleep in Heavenly Peace (SHP) faced a challenge with its Google Ad Grant account. While A-Train Marketing had successfully managed the account for volunteer recruitment and disaster relief, SHP's new priority was driving sustainable donation growth. They needed to pivot their digital strategy to prioritize donations and close a critical gap in tracking, as they could not connect specific campaigns or keywords to donation revenue, limiting their ability to evaluate ROI.

A-Train Marketing implemented a solution that included strategically restructuring campaigns to focus on high-intent donor keywords and integrating SHP's new donation platform, Fundraise Up, with Google Analytics and Google Ads for complete attribution. This allowed A-Train to optimize based on revenue. The results were significant, with 447 donations attributed to Google Ads campaigns in one month, a $14.54 average cost per donation, and a 12% month-over-month increase in total donor purchases.

Sleep in Heavenly Peace (shp)