Case Study: Project HOME launches a targeted home services brand with A-Train Marketing

Project HOME launches in 3 cities with A-Train Marketing

Project HOME faced the challenge of launching a new, unproven home services brand into multiple U.S. markets. They needed to develop trust and secure partnerships with local service providers while also connecting with high-value homeowners in each unique area. They enlisted A-Train Marketing to create a tailored product launch marketing strategy to achieve this.

A-Train Marketing implemented a precision-targeted solution using extensive demographic research to identify the most promising ZIP codes. They developed a dual-magazine approach to persuade service providers and then showcase them to a handpicked audience of homeowners. The results included detailed targeting recommendations, a versatile brand identity, and a suite of robust sales and social materials, successfully anchoring the Project HOME brand in three new cities and setting the stage for further expansion.

Project HOME