Case Study: Northern Feed & Bean refreshes its brand to engage a younger audience with A-Train Marketing

Northern Feed & Bean refreshes its brand in 90 days with A-Train Marketing

The customer, Northern Feed & Bean, alongside its Frontier Beans subsidiary, faced a challenge as its branding had remained unchanged since 1952 and was failing to connect with a younger market. They partnered with vendor A-Train Marketing for a branding service to rejuvenate their identity while maintaining their established reputation for quality.

A-Train Marketing developed a comprehensive rebranding solution that included new logos, a brand guide, and a modernized website, blending contemporary simplicity with a sturdy color palette reflective of the company's agricultural roots. The results were a refreshed corporate identity that was met with an enthusiastic response, enabling Northern Feed & Bean to successfully engage a younger audience and set the stage for expansion into new markets.

Northern Feed & Bean