Case Study: North Range Behavioral Health Expands Gen Z Outreach with A-Train Marketing

North Range Behavioral Health reaches 3.5 million impressions with A-Train Marketing

North Range Behavioral Health faced a challenge in effectively reaching and resonating with Generation Z through its marketing, creating a gap in its community outreach. To address this, they partnered with A-Train Marketing to develop a comprehensive behavioral health marketing campaign.

A-Train Marketing developed a multi-faceted campaign with the "Mental Health Era" theme, utilizing bold visuals and inclusive imagery across digital ads, social media, traditional outdoor advertising, and branded items. This strategy successfully expanded reach across generations. The vendor's campaign delivered significant results, including over 3.5 million impressions from billboards and bus benches and a Spotify ad completion rate of over 94%, greatly increasing brand awareness and engagement.

North Range Behavioral Health