Case Study: North Range Behavioral Health expands mental health awareness year-round with A-Train Marketing

North Range Behavioral Health creates a year-round mental health campaign with A-Train Marketing and earns 340,125 print impressions

North Range Behavioral Health, a leader in Colorado’s behavioral health services, partnered with A-Train Marketing to expand its traditional "May is Mental Health Month" campaign into a larger, multi-month awareness initiative. The challenge was to extend the campaign's timeline and reach a broader audience of men and women of all ages.

A-Train Marketing developed a cohesive campaign around the concept “Mental health is a mindset, not just a month,” building on the client’s “Be Kind to Your Mind” tagline. The solution included fresh graphic design utilizing mental health awareness green, integrated across print ads, social media, a coloring book, wearable merchandise, and digital banners. This effort by A-Train Marketing resulted in 12 finalized assets and achieved 340,125 total impressions with print media, successfully conveying the importance of year-round mental wellness.

North Range Behavioral Health