Case Study: Flood and Peterson achieves brand-aligned website redesign with A-Train Marketing

Flood and Peterson updates 8 webpages with A-Train Marketing

Flood and Peterson, an insurance broker, acquired the CARE Association and faced the challenge of integrating it with their brand. The acquired entity's website had a dated design that did not align with Flood and Peterson's contemporary online presence. They turned to vendor A-Train Marketing for a strategic website redesign to address this brand misalignment.

A-Train Marketing implemented a website redesign that reworked eight essential webpages and updated three application forms while preserving the previous site's layout. The solution seamlessly blended the acquired business with the parent company's visual identity. As a result, Flood and Peterson successfully brought the CARE Association into brand alignment, helping their audience better understand the relationship between the two entities.

Flood and Peterson