Case Study: Bright Achievements cuts cost per lead by 62% and grows leads by 163% with A-Train Marketing

Bright Achievements cuts cost per lead by 62% with A-Train Marketing

Bright Achievements, a behavioral health organization, faced the challenge of needing to simultaneously run Meta advertising campaigns for two distinct objectives: filling client intake slots and recruiting qualified clinicians. They needed to improve results in both of these areas without increasing their overall monthly advertising budget, a task they entrusted to vendor A-Train Marketing.

A-Train Marketing implemented an agile campaign strategy that included building distinct audience segments to prevent ad overlap and conducting continuous creative and conversion optimization. This solution allowed Bright Achievements to use the exact same budget far more effectively, achieving a 62% reduction in cost per lead and a 163% increase in monthly lead volume.

Bright Achievements