Case Study: British Airways boosts employee engagement with Workhuman recognition

British Airways boosts eNPS by 60 points with Workhuman

British Airways, a global airline, needed to reinvigorate its employee recognition program to boost engagement and morale following the COVID-19 pandemic. The airline partnered with vendor Workhuman to scale its "Above & Beyond" program using their Social Recognition platform to make its 39,000 global employees feel more seen and valued.

Workhuman's solution involved a strategic three-pronged relaunch, which included high-profile recognition events, CEO-led awards, and a critical integration with Microsoft Teams for ease of use. This approach significantly increased program participation and contributed to a 60-point increase in British Airways' employee Net Promoter Score (eNPS). The success of the program also led to its expansion to include service milestone awards.

British Airways