Case Study: JetBlue increases employee recognition satisfaction by 88% and scales company culture with Workhuman

An 88 Percent Increase in Recognition Satisfaction

JetBlue, the consumer-focused airline with 14,500+ crewmembers, faced a scaling challenge as it entered “JetBlue 2.0”: how to preserve a distinctive, people-first culture while growing tenfold. Leaders were concerned that rapid expansion made it harder to recognize employees consistently for living company values like Safety, Caring, Integrity, Fun and Passion.

JetBlue partnered with Globoforce to launch Lift, a centralized, mobile-friendly peer recognition program that ties nominations and rewards to company values. The program saw rapid adoption (nearly 20% of employees in 10 days) and drove an 88% increase in satisfaction with rewards and recognition in four months, gave leaders actionable people-data, and helped scale culture, boost engagement, and improve the customer experience.

JetBlue

Michael Elliott

EVP People