Case Study: Lenovo Doubles Form Completion and Increases Lead Volume with ReachForce SmartForms

Lenovo Doubled Form Completion and Increased Lead Volume With ReachForce

Lenovo, a global hardware and software technology company, wanted to increase lead volume and improve lead quality for its sales team but was losing prospects to cumbersome registration forms that caused frequent site abandonment.

Lenovo implemented ReachForce SmartForms to enrich incoming leads in real time—appending up to 100 demographic and firmographic data points (geo, revenue, employee size, HQ, infrastructure selections) so fewer fields were required up front and targeting improved. The result was a 2x increase in form completions, significantly higher lead volume, more accurate lead routing, and an expanded engagement with ReachForce for ongoing data quality management to protect send reputation.

Lenovo

Michael Ballard

Sr. Manager, Digital Marketing