Case Study: Hugh Chatham Memorial Hospital achieves faster hiring and a larger Talent Network with HealthcareSource Recruitment Marketing

Hugh Chatham Memorial Hospital Manages Candidate Relationships with Recruitment Marketing

Hugh Chatham Memorial Hospital, an 830‑employee rural hospital in Elkin, NC, faced steep competition for clinical talent and filled 250–300 openings a year using time‑and‑resource‑limited “post‑and‑pray” tactics. Their ATS held past applicant contacts but lacked an easy way to reengage candidates, making it hard to showcase opportunities, assess recruiting effectiveness, and attract qualified regional healthcare professionals.

Hugh Chatham implemented HealthcareSource Recruitment Marketing’s Source & CRM module (with Lean Human Capital analysis) to consolidate past applicants and purchased lists, tag and segment contacts, and run targeted email campaigns and events. Using the CRM they invited 20,000 candidates to a nurse recruiting event, identified and offered jobs to ~10% of qualified attendees, filled a hard‑to‑hire nursing role faster, and added hundreds of engaged professionals to their Talent Network (including 140+ who updated contact info), reducing the need to buy lists.

Hugh Chatham Memorial Hospital

Laura Oakes

Marketing and Medical Staff Development Director