Case Study: Tropicana Las Vegas streamlines lead nurturing with EBQuickstart’s Marketing Cloud Account Engagement implementation

Tropicana Las Vegas speeds lead response with EBQuickstart

Tropicana Las Vegas, a hospitality destination, sought to improve its customer journey and lead management through marketing automation. They chose Salesforce Marketing Cloud Account Engagement but needed implementation and training support due to their team's limited experience. They partnered with vendor EBQ to address this challenge.

EBQ provided a Jump Start program and additional custom training, implementing the platform and teaching Tropicana's team. This enabled the creation of automated first-response and re-engagement campaigns, integrated with Salesforce. The results included a fully integrated system for nurturing leads, re-engaging lost opportunities, and efficiently assigning territories. Tropicana saved time, mastered drip campaigns, and now uses the system to track bookings and improve customer relationships.

Tropicana Las Vegas